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随着大陆广告业的不断发展,贸易往来的规模不断扩大,经济交往领域日趋广泛,在大陆大量吸纳台湾地区的投资(仅制造业目前便已达到50亿美元)、产品、广告的同时,大陆的企业将产品推销的矛头反向指向台湾也已不新鲜。当然,要挤入台湾的广告业显然不是件容易的事,由于历史的原因,即使是中国的广告业在这最近的十多年里获得了迅速的发展,但两地在此领域的差距还仍然是比较显著的。应当说,首先在市场规模上,台湾就要比大陆大得
With the continuous development of the mainland’s advertising industry, the scale of trade exchanges has continued to expand, and the fields of economic exchanges have become increasingly widespread. In mainland China, a large number of investments in Taiwan have been absorbed (only the manufacturing industry has reached 5 billion U.S. dollars at present), products, and advertisements. It is also not new for companies to point their product marketing efforts back to Taiwan. Of course, it is obviously not easy to squeeze into the advertising industry in Taiwan. Due to historical reasons, even if China’s advertising industry has achieved rapid development in the recent decade, the gap between the two places in this field is still Still more significant. It should be said that first, in terms of market size, Taiwan will have to be bigger than the mainland.