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随着市场经济的确立,市场竞争日趋激烈,企业要在竞争中获胜,占有较大的市场份额,都要有自己的名牌。于是,实施名牌战略已成了企业致胜的当务之急。本来实施名牌战略应是一个系统工程,牵涉到企业的方方面面;但有的企业却片面认为,只要广告打得多就能推出名牌。因此“广告可以推出名牌”也就成了一些企业实施名牌战略的信条。某地一家企业的负责人说:“我就不信我的产品出不了名。”他先后在省市电台、电视台、报纸打了
With the establishment of a market economy and increasingly fierce market competition, companies must win their competition and occupy a relatively large market share, all of which must have their own brand names. Therefore, the implementation of the brand strategy has become a top priority for the company to win. The original implementation of brand strategy should be a systematic project involving all aspects of the company; but some companies have a one-sided view that as long as the advertisement can be launched more brand names. Therefore, “advertising can launch famous brands” has become a creed for some companies to implement brand strategy. The person in charge of a company in a certain place said: “I don’t believe that my product can’t be named.” He played in provincial and city radio stations, television stations, and newspapers.