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随着人们生活水平和质量的提高,牛奶早已成为生活中必不可缺的饮品,无论是青幼年还是中老年人,牛奶深受大众喜爱。此前,蒙牛与环球影片公司达成战略合作,上市的“香蕉大眼萌快乐牛奶饮品”与电影《神偷奶爸2》中的卡通形象“小黄人”进行结合,并建立了属于品牌本身的名称“大眼萌”。蒙牛携手小黄人共同宣扬“卖萌至上”主义,旨在将香蕉奶打造成中国时尚年轻群体的新宠饮品。
As people’s living standards and quality improvement, milk has long been an indispensable drink in life, whether young or middle-aged, milk by the public favorite. Previously, Mengniu and Universal Pictures reached a strategic cooperation, the listing of “Banana big eyes adorable happy milk drink ” and the movie “Despicable Me 2” in the cartoon image “yellow man ” to establish and belong to The brand name “big eye Meng ”. Mengniu join hands with small yellow people to promote “selling adorable ” "doctrine, aims to fight the banana milk into a new darling of Chinese young fashion drinks.