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在国家大力推进三网融合的大形势下,对于广播电视而言,既是机遇也是挑战;对于媒体而言,既是合作也是博弈。广电借三网融合的东风,将纳入国家信息化发展和国家发展战略之中。本文分析了三网融合中广电观念的滞后、体制的弊端;预测了三网融合后,媒体产业和广电事业的发展趋向将是“三屏融合”;断言三网融合将对广电网络产生的积极影响,在诸多方面都将促进整个广电行业的良性发展。
Under the situation that the country vigorously promotes the integration of the three networks, it is both an opportunity and a challenge for the radio and television. For the media, it is both a cooperation and a game. Radio and television by the triple play Dongfeng, will be included in the development of national informatization and national development strategy. This article analyzes the triple play in the concept of radio and television lag behind the system defects; predicts the triple play, the media industry and the development of broadcasting business will be “triple play ”; assert that triple play will produce radio and television networks In many aspects will promote the sound development of the entire radio and television industry.