汽车营销界总是叫嚷苦无灵感,其实很多时候,整合已有的营销手段比制造令人咋舌的噱头更合适、更有效。这一次,李春荣和他的团队显然找对了方式2009年12月5日,上海天马山专业赛车场,一段赛道被专门区隔开来,两旁站了许多身着统一红色赛车服的围观者。当天3、4级的寒风几乎能把人吹 In the car industry, the marketing community always exclaims incompetence. In fact, in many cases, it is more appropriate and effective to integrate existing marketing tools than to create a staggering gimmick. This time, Li Chunrong and his team apparently find the right way December 5, 2009, Shanghai Tianmashan Professional Circuit, a section of the circuit is separated by a special section, stood on both sides of many dressed in uniform red suit onlookers . The same day 3,4 grade cold wind blowing almost