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随着数字媒介技术的进步和普及,全球传播态势进一步加剧。国际传播中的价值观冲突与碰撞也日趋激烈,英国《世界新闻报》“电话窃听丑闻”、美国侮辱伊斯兰教电影等所引发的媒介乃至社会动乱等,使全球普遍传播伦理的建构无论在实践上还是在理论上都已成为一个十分迫切的全球命题。无论是不同文明之间价值观念的碰撞与交融,还是人类共同利益的协调、国际新秩序的建构,乃至国家内部良好舆论环境的维护,都需要一种共同的价值尺度——普遍传播伦理,无论是传者的,还是受众的。
With the advancement and popularization of digital media technology, the global communication situation has further intensified. Conflict and collision of values in international communication have also become increasingly fierce. Media such as the British “News of the World”, “telephone tapping scandal” and the U.S. insult to Islamic movies and even social unrest have made the construction of universal communication ethics universal In practice or in theory have become a very urgent global proposition. Whether it is the collision and blending of values among different civilizations, the coordination of common interests of mankind, the construction of a new international order, or even the maintenance of a good media environment within the country, a common measure of value is required - universal communication of ethics, Is the audience, or audience.