我国影片的对外宣传的确存在着很多不足,加强这方面的工作已经迫在眉睫,非解决不可了。一部影片能否吸引观众,固然主要取决于影片的内容和艺术质量,但是,对影片的宣传也起着很大的作用。国外的制片人、导演深谙此道,他们对宣传品往往都要投入相当大的精力和财力,当一部影片还在筹拍阶段就动手设计制作各类宣传品。影片拍摄时有专人负责摄影剧 There are indeed many shortcomings in the external publicity of the films in our country. It is imperative to step up our efforts in this regard and must not be solved without a solution. Whether a film can attract the audience depends, of course, mainly on the content of the film and the quality of the art. However, the promotion of the film also plays a large role. Foreign producers and directors are well versed in this. They often devote considerable energy and financial resources to publicity materials. When a film is still in the stage of filming, various types of publicity materials are designed and manufactured. When filming a person responsible for the filming