数字改变了什么?O M D首席执行官汪慧玲觉得这是一个很宽泛的问题,但数字的影响力正如这个问题一样宽泛。她说我们应该反问一句“如今什么还没有被数字改变?”。这位热情的OMD中国掌门人有着多年的Digital背景,在加入O M D之前曾经也经营过自己的数字营销公司。从她的角度来看,未来的数字营销年轻人将成为主力,因为数字的受众正在越来年轻化,只有这群人才能真正地懂得如何洞察年轻的消费群体。数字改变了很多,也包括媒介的采购方式,这直接影响到了O M D这个媒介采购巨头的立身之本。汪慧玲介绍说,O M D中国已经建立起来庞大的程序化购买团队,甚至还 What has changed in the numbers? Wang Huiling, CEO of ODM, thinks this is a very broad issue, but the impact of numbers is just as broad as that one. She said we should ask a question: “Now what has not been digitally changed?” The enthusiastic OMD China head has many years of Digital background, before joining ODM D had his own digital marketing company. From her perspective, the future of digital marketing young people will become the main force, because the digital audience is getting younger and younger, only this group of people can really understand how to perceive the young consumer groups. The number has changed a lot, including the media procurement methods, which directly affects the media mogul OMG’s foundation. Wang Huiling said that OMD China has established a huge programmatic buying team and even