国内外保健品市场呈现出良好的发展趋势。保健品的消费也出现一些引人注目的变化:一是消费区域由城市逐渐扩大到农村,由发达国家延伸到发展中国家;二是消费对象由过去的老年、儿童为主,而扩大到中青年和妇女;三是消费选择由过去着眼于病后康复,现在扩大到季节性的和常年性的保健消费:四是消费目的由防病治病扩 The health products market at home and abroad shows a good development trend. Consumption of health products has also witnessed some noticeable changes: First, the consumption area has gradually expanded from cities to rural areas, extending from developed countries to developing countries; secondly, consumption targets have been extended to the oldest and children in the past. Young people and women; third, consumption choices have focused on post-hospital rehabilitation in the past, and have now expanded to seasonal and perennial health care expenditures. Fourth, consumption aims to expand by preventing disease.