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大众传媒正以其强大的力量渗入大学生的学习与生活中。大众传媒对大学生的思想政治教育工作产生了广泛的影响。在此形势下,积极研究新时期大学生思想政治教育改革创新之路,具有十分重要的意义。
The mass media is infiltrating the study and life of undergraduates with its powerful force. The mass media has had a broad impact on the ideological and political education of college students. Under such circumstances, it is of great significance to actively study the reform and innovation of college students’ ideological and political education in the new era.