现代社会正处于高速运转的状态下,随着科技水平的不断提高,消费者的消费观念也在不断变化,由于人们对于物质生活的追求已经得到了极大的满足,因此纷纷将目光投向精神生活层面上,大众已经不再像过去那样,期待及追求机械式的、毫无生气的产品。相反,有生命情感的、可以给消费者带来愉悦感、刺激感、舒适感的体验性产品更加受到大众青睐。因此,情感化设计作为产品设计中情感抒发的桥梁,隐藏着强大的能量,能够瞬间引爆消费者的购买情绪。 Modern society is in a state of high speed. With the continuous improvement of science and technology, consumer attitudes are constantly changing. Since people’s pursuit of material life has been greatly satisfied, they have turned their attention to spiritual life At the level of the public, the public no longer looks forward to pursuing mechanical, lifeless products as they used to. On the contrary, life-giving experiential products that can give consumers pleasure, excitement and comfort are more favored by the general public. Therefore, emotional design as a product of the emotional expression of the bridge, hidden powerful energy, can instantly detonate consumer sentiment.