与其将2015年视为农资电商元年,毋宁说是“试错”之年。不下水焉知水之深,经过一年井喷和试错,进入2016年,笔者估计有为数不少的电商平台已萌生退意。一种商业模式迅速崛起在于击中用户痛点,创造新的商业价值。在笔者看来,现有的农资电商平台骤然降温,根源是它偏离了农民和农业的真正需求。换言之,未来谁在这些需求和痛点上获得突破,谁就能胜出。痛点一:农技指导 Instead of seeing 2015 as the first year of agricultural resources and electricity supplier, it is rather a year of “trial and error”. Do not get to know the depth of water, after a year of blowout and trial and error into 2016, I estimate that a large number of e-commerce platform has sprouted retreat. The rapid rise of a business model lies in hitting the user pain points, creating new business value. In the author’s opinion, the existing platforms for the agricultural electricity suppliers have suddenly cooled down. The root cause is that it deviates from the real needs of peasants and agriculture. In other words, who will win in the future if there is a breakthrough in these needs and pain points? Pain point one: agricultural guidance