随着经济的发展和百姓生活方式的变化,目前国内出现了两类新的消费主体:一类追求娱乐、享受、习惯“夜生活”,以12-25岁年轻人、单身一族、青年学生、夜间上班族为主,称为第一族群;一类是迫于快节奏生活而习惯快速购物或急需购物,以职业妇女家庭、老年人群、旅途应急人群为主,称为第二族群。居民社区或单位附近的一些24小时营业的便利店恰恰迎合了他们的消费需求。对广大想创业的人来说,投资便利店不失为一个好的选择。 可行性分析 便利店起源于美国,兴盛于日本。 With the development of economy and the change of people’s lifestyles, there are two new types of consumers in China: one is the pursuit of entertainment, enjoyment and habit of “nightlife”, the 12-25 year olds, single people, young students, Mainly office workers, known as the first group; one is forced to fast-paced life forced to quickly shopping or shopping urgently, to occupational women’s families, the elderly, the emergency crowd-based, known as the second group. Some 24-hour convenience stores near residential communities or units catered to their spending needs. For the majority of people who want to start their own business, investment convenience store after all, is a good choice. Feasibility Analysis Convenience stores originated in the United States, flourished in Japan.