微博不仅是一个工具。营销人可以把企业微博看成是一个产品,通过内容让其丰富。然而,它也是一个品牌,应该有自己的定位,独特的互动、沟通的方式。在运营中利用微博的互动性和爆发性传播等特点,让大家感受到它所代表的企业品牌。 Weibo is more than just a tool. Marketers can think of microblogging as a product, enriched by content. However, it is also a brand that should have its own positioning, unique interaction, and communication. In the operation of the use of interactive and explosive microblogging and other characteristics, so that we feel it represents the corporate brand.