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近年来,随着互联网产品和服务不断更新换代,互联网领域不正当竞争案件频发。新的技术总会引起争议,尤其是高速发展的互联网新技术给知识产权保护带来了诸多难题。在群雄割据的互联网版图之下,网络巨头的纷争从未停止。由于数字网络技术的迅猛发展,在互联网经营活动中出现了很多《反不正当竞争法》制定之初无法预测的新型竞争纠纷,如本期封面故事所探讨的“热词搜索服务”、“插标行为”等,因此需要结合互联网经营活动的特点,给《反不正当竞争法》所秉承的“自愿、平等、公平、诚实信用”原则注入新的内涵,在鼓励竞争的
In recent years, with the continuous upgrading of Internet products and services, cases of unfair competition in the Internet are frequent. The new technology always causes controversy. In particular, the rapid development of new Internet technologies poses many problems for the protection of intellectual property rights. Under the domineering Internet territory, the online giants’ dispute never stopped. Due to the rapid development of digital network technology, there are many new types of disputes that can not be predicted at the beginning of the Internet Anti-Unfair Competition Law. For example, the “Hot Words Search Service” discussed in the current cover story, Therefore, it is necessary to combine the characteristics of Internet business activities and inject new meaning into the principle of “voluntariness, equality, fairness, honesty and credit” upheld by the Anti-Unfair Competition Law and encourage competition of