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前瞻观点:事件营销、整合营销、社会营销……无论哪种手段,目标都直达占领消费者心智资源!2007年是北京奥运的前夜,企业更多的营销手法是围绕体育这个话题展开,千招万式,都是让产品、品牌和消费者进行深度沟通。2006年影响力:2006年,蒙牛已经成长为全球常温液态奶的销量总冠军,中国液态奶、冰淇淋和酸奶市场“三冠王”。蒙牛2006年品牌价值达到88.34亿元,成为中国乳业最具价值品牌,最具创造力中国企业以及迪士尼中国唯一合作伙伴。
Prospective point of view: event marketing, integrated marketing, social marketing ... ... no matter what the means, the goal is to occupy the minds of consumers resources! 2007 is the eve of the Beijing Olympic Games, more marketing companies around the sports marketing this topic, thousands of strokes Ways, are to make products, brands and consumers in-depth communication. Influence in 2006: In 2006, Mengniu has grown to become the world champion of sales volume of liquid milk under normal temperature. The market of liquid milk, ice cream and yogurt in China is “Triple Crown”. Mengniu 2006 brand value reached 8.834 billion yuan, becoming China’s most valuable dairy brands, the most creative Chinese enterprises and Disney China’s sole partner.