在日本这个发达的资本主义国家里,报纸出版发行业既是传播信息的媒介,成为社会远转的一个重要组成部分,同时又是个经营实体,受“自由竞争、适者生存”规律的制约。在经历了长期竞争、演变后形成的几家全国性报业集团,为了在信息市场上保住或扩大自己的地盘,创造更多收益,报社首脑们殚精竭虑,不断根据社会、经济的变化与发展,调整经营战略,推出新的计划,在波诡云谲的报业竞争中,是实力与智慧的较量,孰胜孰负全凭首脑们能否“运筹于帷幄之中,决胜于千里之外”。 In Japan, a developed capitalist country, the newspaper publishing industry is not only an intermediary for information dissemination, but also an important part of the society’s turnaround. At the same time, it is also a management entity subject to the law of “free competition and survival of the fittest”. After a long period of competition and evolvement, several national newspaper groups formed to make more profits by keeping or expanding their own fields in the information market. Heads of newspaper newspapers devoted themselves to making constant changes in accordance with the social and economic changes and development. Adjusting the business strategy and launching a new plan is a contest between strength and wisdom in the wave of newspapers and magazines. Whether or not you win depends entirely on whether the leaders can “make concerted efforts out of the reach of thousands of miles away” .