广告,是现代企业在市场竞争中求生存、求发展的重要手段,也是促进经济繁荣的有力杠杆,而媒体广告又以其覆盖面广、可信度高、广告收益大等特点倍受商家青睐。近二十年来,我国的媒体广告得到迅猛发展,并对经济的腾飞作出了不可磨灭的贡献。然而,每当走近媒体广告,我们仍会强烈地感受到,其间的确喜中有忧,忧的是:大量的违法广告频频充斥于电视台、报纸,在社会上造成了恶 Advertising is an important means for modern enterprises to survive and develop in market competition, and it is also a powerful lever to promote economic prosperity. Media advertisements are also favored by merchants for their characteristics of wide coverage, high credibility, and large advertising revenue. In the past two decades, China’s media advertising has developed rapidly and has made indelible contributions to the economic take-off. However, whenever we approach media advertisements, we will still feel strongly that there are indeed some worries during this period. The worry is that a large number of illegal advertisements are frequently flooded with television stations and newspapers and cause social evils.