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随着现代传媒技术的发展,对高职校学生思想政治教育带来机遇和挑战。本文以南京某高等职业学校为例,对学生的舆论传播与接受情况进行分析,了解五年制高等职业学校校园舆情的基本现状,为规范校园舆情管理提供一定的借鉴和参考。通过调查和数据分析表明,学生使用新媒体频繁且内容多样、网络评论平台广阔且虚假化和情绪化明显、网络舆情的关注面广泛且缺乏积极有效的引导、网络信息负面内容较多且管控难度较大。在此基础上粗浅应对的策略。
With the development of modern media technology, opportunities and challenges are brought to the ideological and political education of high vocational school students. This paper takes a higher vocational school in Nanjing as an example to analyze the situation of public opinion transmission and acceptance of students and to understand the basic status quo of public opinion on the campus of five - year vocational higher vocational schools and provide some reference and reference for standardizing campus public opinion management. Through the investigation and data analysis, it shows that the students use the new media frequently and the contents are varied. The platform for online reviews is extensive and has a large number of false and emotional sentiments. The network public opinion has a wide range of concerns and lacks a positive and effective guidance. The online information has more negative contents and is more difficult to control Larger. On the basis of superficial coping strategies.