经济型酒店在我国是一个较新的酒店经营业态,发展较晚,在1997年“锦江之星”的出现正式标志着中国经济型酒店的诞生,经济型酒店凭借安全、舒适、价格低等特点已赢得了众多消费者青睐。三亚经济型酒店将成为未来旅游发展中的关键环节,通过实地问卷调查,探讨消费者团购心理及其行为,为三亚经济型酒店发展团购营销活动,扩展业务具有一定的实际意义。 Hotels in our country is a relatively new hotel business format, the development of late, in 1997 The appearance of the “Jinjiang Inn” officially marks the birth of China’s economy hotels, economy hotel with safe, comfortable, low price And other characteristics have won the favor of many consumers. Sanya economy hotel will become the key link in the development of tourism in the future. Through the field survey, it will be of some practical significance for Sanya economy hotel to develop its marketing activities and expand its business.