在传统的公关理论模式中,公关决策(Decision-Making)作为公共关系过程中的重要一环,其制定大多是公关人员在孤立状态下的一种策略选择,而没有考虑到其他人或组织可能采取的策略,也就是说,并没有将公关决策的最优化视为一种包含自己和其他组织或个人等诸多的决策者之间相互作用的互动过程。这样,公关人员作出决策时面临的似乎是某种静态的、一成不变的局面,而不是面临另外一个人或组织、另外一个决策主体。同时,相对 In the traditional PR theory model, as an important part of public relations process, decision-making is mostly a policy choice of PR people in isolation, without considering the possibility that other people or organizations may The strategy adopted, that is, does not consider the optimization of public relation decision making as an interactive process involving the interaction between themselves and other decision makers such as other organizations or individuals. In this way, public relations personnel seem to face some kind of static and immutable situation in making decisions, rather than face another person or organization and another main body of decision-making. At the same time, relative