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最近城中最热门话题是什么?毫无疑问是电影《阿凡达(Avatar)》。大导演詹姆斯·卡梅隆继他的作品《铁达尼号》的12年后,再次成就史上最卖座电影。截至2010年1月27日,3D科幻巨制《阿凡达》全球票房18.586亿美元。不久前的第67届美国电视电影金球奖上,《阿凡达》囊括电影类两项份量最重的奖项——最佳剧情片和最佳导演。作为《阿凡达》主要被授权商,美泰公司因此也获得了崭新的商机。其市场总监Jason Horowitz早前接受《洛杉矶时报》采访时,对影片及美泰的产品作了评析。
What is the hottest topic in the city recently? There is no doubt the movie “Avatar.” After 12 years of his work titled “Titanic,” director James Cameron once again made the most hit movie in history. As of January 27, 2010, 3D sci-fi giant “Avatar” worldwide box office 1.856 billion US dollars. Not long ago, at the 67th Annual Golden Globe Awards, “Avatar” included two of the heaviest films in film awards - the best feature film and best director. As the main licensee of Avatar, Mattel has also gained new business opportunities. Jason Horowitz, its marketing director, earlier in the Los Angeles Times interviewed the film and Mattel products.