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2007年底,有感于行业的剧烈变化,我专门写了一篇文章,分析中国广告公司的发展趋势。在这个转型加速的阶段,正如广告已经成为一个极其混乱的概念,广告公司的含义也已经越来越不清晰。这是一个全球性的现象。而在中国这个新兴市场,广告公司的变化更加诡异。全球广告业共同面临的挑战,直接冲击着中国的广告业,而同时,中国社会、中国市场的独特性,又是中国广告业必须面时的问题。各种因素交织在一起,构成
The end of 2007, felt the dramatic changes in the industry, I wrote an article specifically to analyze the development trend of Chinese advertising companies. At this stage of accelerated transformation, just as advertising has become an extremely chaotic concept, the meaning of advertising agencies has become increasingly unclear. This is a global phenomenon. In this emerging market in China, the changes in advertising companies are even more bizarre. The challenges facing the global advertising industry directly impact the advertising industry in China. At the same time, the uniqueness of Chinese society and the Chinese market is another issue that China’s advertising industry must face. Various factors are intertwined to form