网络团购是电子商务中具有独特个性的网络项目。我国网络团购项目已从初步尝试,盲目跟从,网站大批倒闭向理性发展阶段回归,但是经过市场的长时间考验,很多隐性问题开始凸显、扩大,给网络团购这一项目的实施带来很大的风险。其中团购网站、消费者、商户、网络环境、国外网站以及政府六个方面的风险因素作用尤为明显。针对这些问题,网络团购项目的风险管理显得更加重要。 Network buy is a unique personality in e-commerce network project. However, after a long period of tests in the market, many hidden problems have begun to emerge and expand, bringing a great deal to the implementation of the project of online shopping group risks of. Which buy sites, consumers, businesses, the network environment, foreign websites and the government six aspects of the role of risk factors is particularly evident. In response to these problems, online buy project risk management is even more important.