“真皮标志”是我国实施名牌战略,争创国际名牌的重要举措。自1994年10月开始在全国皮革行业实施以来,取得了良好效果,得到了市场和广大消费者的认可,在国际市场上也有较好的影响。 成都市皮革行业中有4家企业的产品——成都岚牌制衣有限公司的“岚牌”皮衣、成都万贯皮带服饰 “Leather Logo” is an important measure for China to implement a brand strategy and strive for international brand names. Since its implementation in the national leather industry in October 1994, it has achieved good results, has been recognized by the market and consumers, and has a good influence in the international market. Chengdu’s leather industry has four companies’ products - Chengdu Haopai Garment Co., Ltd.’s “Yipai” leather garments, Chengdu Wantong belt apparel