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Edsel 计划Edsel 于1957年9月推出,是福特公司新年打进中价位市场的车种,因为一般公司都于10月或11月推出次年的新车型,这使得福特公司较其他公司拥有先机。福特公司的总裁为 Edsel 部门设定的新年目标是,占有汽车市场的3.3%～3.5%。这只是保守的估计,他们预计行销结果会更好。花了10年的时间计划、准备和研究,很明显地,福特公司是需要如此的新车种,公司花费了2.5亿
Edsel plans to launch Edsel in September 1957. It is the model for the Ford Motor Company’s New Year’s entry into the mid-priced market, as general companies are launching new models in the following year in October or November, which gives Ford an advantage over other companies. . Ford’s president set a New Year’s goal for the Edsel department to occupy 3.3% to 3.5% of the automotive market. This is only a conservative estimate, and they expect better marketing results. It took 10 years to plan, prepare and study. Obviously, Ford needs such a new type of vehicle. The company has spent 250 million.