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千百万人视频观察方式的变革,将给产品的营销带来什么?今天我要谈的是有关娱乐革新的话题,我从来不觉得PPS所从事的是网络视频行业,我们对自己的定位是我们从事的是娱乐创新产业。那么,娱乐创新的趋势究竟是什么?首先看一下目前网络视频的发展,到底有多少人在用PPS的模式和形式看视频。在整个4亿多的网民当中,有3.5亿网民已经开始看视频,渗透率高达60%。我们预计看视频的网民今年年底会达到3.8亿。那么,视频产业在网络这笔广告预算当中占多少比例呢?2011年预估整体400多亿的网络广告预算,视频部分只占22
Today, what I am going to talk about is the topic of entertainment innovation. I never think that PPS is engaged in online video industry and we are positioning ourselves as We are engaged in entertainment and innovation industries. So, what is the trend of entertainment innovation? First look at the current development of online video, in the end how many people use the PPS mode and form of video. Among the more than 400 million Internet users, 350 million Internet users have started to watch videos with a penetration rate of 60%. We expect the video users to reach 380 million by the end of this year. So, the video industry in the network advertising budget which accounted for what proportion? 2011 estimated more than 400 billion online advertising budget, the video part only 22