2012年的上半年,“毒胶囊”事件又一次震动国人对于药品安全的神经,公众媒体在对“毒胶囊”的生产企业口诛笔伐的同时,对那些活跃在广告媒体上的明星代言人再一次提出了质疑。产品代言人收取了广告主高额的代言费,对于其所代言的产品出现问题后却不承担责任,似乎让人难以接受。本文浅析了产品代言人的侵权责任。 In the first half of 2012, the “poison capsule” incident once again shocked people’s nerves about drug safety. While the public media criticized the manufacturers of “poison capsule”, the spokesman for celebrities active in the advertising media Once again raised the question. Product endorsements charged advertisers a high endorsement fee for the endorsement of their products after the issue does not take responsibility, it seems unacceptable. This article analyzes the product spokesman’s tort liability.