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“传播”有什么用?“传播”作什么用?本文以“传播价值观”立论,将“致中和”视为中国文化中的主流传播价值观。本文在研读中国传统典籍的基础上,分析“中和”思想的内涵,揭示其之于“传播”和“传播学”的意义,总结归纳了中国古代先贤实现“致中和”传播价值的四项基本原则,尝试在当代背景下与西方“传播学”以及传播思想进行“对话”。
What is the use of “communication” and “communication”? What is the use of “communication”? This article regards the argument of “spreading values” as the mainstream communication value in Chinese culture. Based on the study of Chinese traditional books, this paper analyzes the connotation of “Neutralization ” and reveals the significance of “Communication ” and “Communication Studies ”, summarizes the Chinese ancient sages to achieve Neutralize “the four basic principles of communication value and try to” dialogue “with Western” Communication Studies "and communication ideas in the contemporary context.