商标俗称牌子,是指商品生产者或经营者用以标明自己所生产或经营的商品与他人生产或经营的同一商品相区别的标记。商号即厂牌或企业名称,是商业企业或商个人在进行商业活动时所使用的名称。凡商业企业和固定营业门点的商个人,都得有自己的商业字号,流动营业的商个人是否使用商业字号,可自行决定。 Trademarks commonly known as the brand, is the product producer or operator to identify the goods they produce or operate different from the same product produced or operated by others mark. Trade name is the brand or business name, is a business or business individuals in the name of the business activities. Where a business enterprise and a fixed business point of business individuals, have their own business font size, business whether the flow of business individuals using the commercial font size, at their own discretion.