如果有什么失败注定要毁灭一段职业生涯的话,齐曼(S.Zyman)的失败就是这样的。1984年可口可乐公司委派他负责扭转可口可乐公司在与百事可乐公司竞争中的后退趋势。齐曼的策略是更换可口可乐的配方,并贴上“新可口可乐”的标鉴,同时大肆发布这个新闻,他的错误是没有将老的可口可乐继续留在市场上。 新可口可乐是自埃泽尔(Edsel)以来的损失最大的一次新产品开发,79天之后,老配方的可 And if anything fails destined to destroy a career, that’s what S.Zyman failed. In 1984 Coca-Cola appointed him to reverse the downturn in Coca-Cola’s competition with PepsiCo. Ziman’s strategy is to replace Coca-Cola’s formula with a “New Coca-Cola” label and make a big news announcement. His mistake is not to keep the old Coca-Cola in the market. New Coca-Cola was the largest loss-making new product since Edsel, and 79 days later, the old formula