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基层领导干部直接与群众打交道,直面各种社会矛盾,往往容易成为网络媒体关注的焦点。本文通过对网络新媒体特点分析的基础上,详细阐述了基层领导干部应对网络新媒体存在的问题,主要有网络知识缺乏、思想认识不足、应对措施失误等方面。本文认为,要提高基层领导干部应对网络新媒体的能力,必须从三方面着手,一是要加强网络知识的学习;二是要重视网络舆情的应对;三是要讲究网络处置的方法。基层领导干部只有正确认识网络新媒体的特点,切实提高应对网络新媒体的能力,才能在构建设和谐社会,建设美好家园的工作中得心应手,做出更大的贡献。
The leading cadres at the grassroots level directly deal with the masses and confront various social conflicts and often tend to become the focus of online media. Based on the analysis of the characteristics of new media on the network, this paper elaborates on the existing problems of grassroots leading cadres in coping with the new online media, including the lack of online knowledge, lack of ideological understanding and the failure of response measures. This paper argues that in order to improve the ability of leading cadres at the grassroots level to deal with new online media, we must start from three aspects. First, we must strengthen the learning of online knowledge. Second, we must pay attention to the response of online public opinions. Third, we must pay attention to the methods of network disposal. Only by correctly understanding the characteristics of online new media and effectively improving their ability to respond to new online media can grass-roots leading cadres be able to make greater contributions to building a harmonious society and building a better home.