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会员制,较早出现于高尔夫之类的高级娱乐业,是商家为了保证拥有一批经常性顾客,并为之提供更优质的服务而采取的一种经营方式。近来,上海、广州、武汉、大连等地的商业企业、连锁企业也相继采取该方式进行营销,搞得红红火火,有声有色,取得了明显的经营绩效,使会员制成为又一受众多企业赞誉的现代营销新招。 一、会员制简介 会员制,是指企业向其经常性顾客发放一种凭证(会员证),顾客以向企业缴纳会员费的方式获得该凭证,并依照
The membership system, which appeared earlier in the high-end entertainment industry such as golf, is a business model that businesses use to ensure that they have a regular customer base and provide better services. Recently, commercial enterprises and chain companies in Shanghai, Guangzhou, Wuhan, Dalian and other places have also taken this approach to marketing. They have made a lot of achievements and achieved remarkable results. This has made members become yet another company that has received praise from many companies. New marketing tips. I. Introduction to the membership system The membership system means that an enterprise issues a certificate (membership certificate) to its regular customers. The customer obtains the certificate by paying the membership fee to the company, and