近年来,电视综艺节目异军突起,成为电视节目形态的一个重要分支,这对于适应观众多元化文化娱乐需求起到骨干支撑作用。以综艺形式演绎传播“正能量”成为电视媒体导向和教化的一个重要方面,综艺节目也由以娱乐功能为主,转变为兼具先进文化的传播和社会文化生态的建设的功能。在电视综艺节目大发展、大繁荣的情况下,努力 In recent years, the emergence of TV variety shows has become an important branch of television programs, which plays a key role in supporting diversified cultural and entertainment needs of the audience. In the form of variety shows the spread of “positive energy” has become an important aspect of the television media-oriented and enlightenment. Variety shows are also mainly from the entertainment function, into a combination of advanced culture and the construction of social and cultural ecological functions. In the television variety show big development, great prosperity, efforts