第九届中国国际体育用品博览会终于热热闹闹地开幕了,随后,又热热闹闹地闭了幕。开始的热闹是首次在“中国体育用品博览会”中加了“国际”两个大字招牌,以至令人觉得有必要去看一看其不同之处;后来的热闹是因为闭幕前一部分参展商的清仓大甩卖,又让博览会回归到了“展销会”的本来面目。还有一种热闹,那就是各品牌之间的赤膊大战。事实上,硝烟早在体博会之前就已经在铺天盖地的电视广告中燃起。即便如此,人们仍然明显地看到国内参展商在树立及培养自己品牌上的日渐成熟、理智与完善。 The 9th China International Sporting Goods Fair finally opened with a feverish opening. Then, it closed again. The excitement that began was the first time in the “China Sporting Goods Expo” that the “international” two-character signboards were added, making it even more necessary to look at the differences; the subsequent excitement was due to the clearance of some of the exhibitors before the closing ceremony. Big sale, let the expo return to the original exhibition. There is also a lively, that is, shirtless war between brands. In fact, the smoke had already been lit up in television advertisements before the Expo. Even so, it is still evident that domestic exhibitors are becoming more mature, rational and perfect in establishing and nurturing their own brands.