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20多年来,中国凭借改革开发的政策和巨大的经济潜力,吸引着一批又一批在国际经济舞台上叱诧风云国际会的跨国公司前来投资,成为一块神奇的投资热土。随着我国加入WTO以后,越来越多的跨国企业加快对中国的直接投资和全面进入中国市场。然而,进入一个陌生市场,着实令跨国公司感到有些茫然,如何让茫然化为自然,尽快熟悉中国市场的营销方法,开发适合中国人口味的产品,成为跨国公司化大气力去探讨的问题。
For more than 20 years, relying on the policy of reform and development and its huge economic potential, China has attracted a group of multinational corporations that have taken the lead in the international economic arena to invest and become a magical investment hot spot. With China’s accession to the WTO, more and more multinational companies have accelerated their direct investment in China and fully entered the Chinese market. However, entering an unfamiliar market has actually made transnational corporations feel a little uproar. How to let the downturn become natural, familiarizes itself with the marketing methods of the Chinese market as soon as possible, and develops products that suit the tastes of the Chinese people, and has become an issue to be explored by the transnational corporations.