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此次Coke与腾讯的合作案例,是其在传统广告营销领域外的一项很好的异业结合.Coke和腾讯利用双方的目标消费群体一致,看准使用者的消费习惯进行异业营销,真正实现了双赢的目的。
The case of Coke and Tencent cooperation is a very good combination of different industries in the field of traditional advertising and marketing.Coke and Tencent use the two sides of the target consumer groups the same, identify the consumer spending habits of different industries marketing, Really achieve a win-win goal.