中国加入WTO后，给我们带来的发展新机，不仅直接影响到工农业等生产部门，也必将影响到一些文化部门。大力发展中国传媒经济已成为摆在我们面前的一个重要课题，需要我们从理论与实践的结合上予以科学解答。所谓传媒经济是特指以传播媒介为中心或为主导而形成的各类经济活动的 After China’s accession to the WTO, the new opportunities it has brought to our development not only directly affect the production sectors such as industry and agriculture, but also affect some cultural departments. Vigorously developing China’s media economy has become an important issue before us and requires us to give a scientific answer from the combination of theory and practice. The so-called media economy refers specifically to the media as the center or led by the formation of various economic activities