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听闻“大学毕业等于失业”的说法,作为一名从事高校教学20多年的教育工作者,笔者自觉汗颜。2008年的一次“海峡两岸创意营”活动,使笔者深有感触,从而促使笔者决定利用从事教学的机会和实践的经验,进行电视广告实验课程教学改革的探索。在此,将自己在教学中采取的探索性做法和体会做以总结,以期抛砖引玉,与同道共同为探索出适合现代人才市场需求的教学之路略尽绵薄之力。
Heard “University graduation is equal to unemployment ” argument, as a college educator engaged in teaching for more than 20 years, I consciously shame. In 2008, a “creative camp” across the Taiwan Strait made the author deeply touched, which prompts the author to make use of the experience of teaching opportunities and practice to explore the experimental teaching reform of television advertising. Here, we summarize our own exploratory practices and experiences in teaching so as to start a discussion with fellow students and try their best to explore a teaching method that suits the needs of the modern talent market.