在企业中市场营销策略也包括公共关系,随着企业的发展壮大,企业需要利用公共关系对品牌进行维护并配合企业的营销策略。公共关系不仅仅局限于企业的市场营销上的影响,在企业面对负面新闻等不利消息也需要利用公共关系来应对危机。因此本文以京东商城为例来分析其公共关系内容。 In the enterprise marketing strategy also includes public relations, with the development and growth of enterprises, companies need to use public relations to maintain the brand and with the marketing strategy. Public relations is not limited to the impact of marketing on the business, adverse news in the face of negative news companies also need to use public relations to deal with the crisis. Therefore, this article takes Jingdong Mall as an example to analyze the content of its public relations.