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进入到21世纪以来,随着信息技术的不断发展,催生了各类新型的媒体技术,社会已经进入到全员媒体的时代,媒体形式的多元化发展给传统电视媒介带来了巨大的冲击,在市场竞争不断加剧的条件下,许多电视台尤其是地方的广播电视台都面临着收视压力。本文主要研究了在全媒体时代,地方广播电视台如何利用自身的优势,挖掘和提高自身的新闻传播力,并提出了将传统媒体同新兴媒体有机结合,全面的促进地方广播电视台的发展策略。
Since the 21st century, with the continuous development of information technology, all kinds of new media technologies have been spawned and society has entered the era of full media. The diversified development of media forms has brought tremendous impact on the traditional television media. In the increasingly competitive market conditions, many television stations, especially local radio and television stations are facing ratings pressure. This article mainly studies how the local radio and television stations make use of their own advantages in the all-media era to tap and improve their own news transmission power and put forward the strategy of combining traditional media with emerging media to comprehensively promote the development strategy of local radio and television stations.