中国传统文化是中国人民智慧的结晶,传承与发扬它,把其精神元素融入现代设计之中,必定会使我国现代设计更具文化性与社会性,也更有利于中国传统文化的进一步传承与发扬。我国很多城市已经在通过各种创新模式来开发文化资源,以此提升城市文化内涵,这也给我国设计领域中的文化创新带来了更多的契机。文章以常州东坡公园标识系统设计为例,阐述了中国传统元素在现代标识设计中的创新运用。 Chinese traditional culture is the crystallization of the wisdom of the Chinese people. To inherit and carry forward it and integrate its spiritual elements into modern design will surely make our modern design more cultural and social and more conducive to the further transmission of Chinese traditional culture and carry forward. Many cities in our country have been developing cultural resources through various innovative modes in order to enhance the urban cultural connotation, which has brought more opportunities for the cultural innovation in the field of design in our country. Taking Changzhou Dongpo Park logo system design as an example, this article expounds the innovative use of Chinese traditional elements in modern logo design.