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中国是一个农业大国,13亿人口有9亿是农民,如何让农民尽快富裕起来,不但是各级地方政府的责任和义务,作为电视人也应义不容辞地为农民致富出一把力。随着农村改革开放的不断深化和入世后,农业国际化、现代化的发展趋势,加强对农报道,精心开发农村市场,已成为各级电视台的一项重要宣传任务。如何办好对农宣传,打造“农”字号节目品牌,更好地服务于农村、农业和农民?笔者结合自己几年来的实际工作经验,作一些初步的探讨。
As an agricultural country with a population of 1.3 billion and a population of 900 million, it is not only the responsibility and obligation of local governments at all levels to make peasants prosper as soon as possible. As a television person, it is incumbent upon them to make a fortune for their peasants. With the continuous deepening of rural reform and opening up and the trend of internationalization and modernization of agriculture after the accession to the WTO, it has become an important propaganda task for television stations at all levels to step up reporting to farmers and carefully develop rural markets. How to do a good job of propaganda on agriculture and create brand names of “agriculture”, and better serve rural areas, agriculture and peasants? The author makes some preliminary discussions based on his practical work experience over the past few years.