三航浦东分公司(以下称分公司)是一家主要从事混凝土制品的企业,在国内外几百项重大工程建设中摸爬滚打了五十年,为众多客户提供了一流的产品和优质的服务,成为我国混凝土制品行业知名的骨干企业。无论是过去还是现在,其产品、技术、服务等优势在行业内产生了强大的影响力,受到了市场和客户的热烈关注。然而,分公司上下并没有因此而自满,而是以强烈的进取精神,主动分析客观条件与所处位置对分公司发展定位的影响,以面向未来、战胜自我的勇气,积极思考如何培育先进的文化理念赢得挑战市场的主动权,如何利用不同于竞争对手的核心优势保持企业持续健康快速发展,如何创造高品质的综合实力履行“保障顾客,造福员工,回报社会”的企业宗旨等事关企业和员工生存发展的共性问题,最终作出了实施品牌建设发展战略的决定,并开展了近7年多的探索与实践。 Sanhang Pudong Branch (hereinafter referred to as the branch) is a mainly engaged in concrete products enterprises, Hundreds of major construction projects at home and abroad fought for 50 years, for many customers with first-class products and quality Service, become China’s concrete products industry well-known backbone enterprises. Whether in the past or present, its products, technologies, services and other advantages have a strong influence in the industry, by the market and the customer’s attention. However, the subordinate company did not become complacent from top to bottom, but with a strong initiative, take the initiative to analyze the impact of objective conditions and location on the development of branch offices in order to face the future, overcome their courage and actively think how to cultivate advanced How to create a high-quality comprehensive strength to fulfill the corporate purpose of “safeguarding customers, benefiting employees and rewarding society” by using the core advantages of different competitors from keeping their cultural ideas, winning the challenge of market initiative The common problems of the survival and development of enterprises and employees were finally solved and the decision to implement the strategy of brand building and development was finally made. More than seven years of exploration and practice were carried out.