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不管在国外还是在中国本土,现代通俗艺术软实力都有一个从发现到逐渐被重视的发展历程。随着全球化时代的到来,大众文化不再成为主流文化和精英文化两面夹击的对象,而是成了它们争相靠拢的伙伴,多种文化形态之间的交融与渗透更加多元和深入。现代通俗艺术作为大众文化的一部分也逐渐为人们所关注,现代通俗艺术的软实力效应也逐渐在消费社会中显现并被人们所重视。在全球化语境下,中国本土的现代通俗艺术正在发挥着越来越重要的软实力作用。
Whether in foreign countries or in mainland China, the soft power of modern popular art has its own course of development from discovery to gradual emphasis. With the arrival of the globalization era, the mass culture no longer becomes the object of both the mainstream culture and the elite culture. Instead, it becomes their partner who competes with each other. The blending and infiltration of various cultural forms are more diverse and in-depth. As a part of popular culture, modern popular art is also gradually attracting people’s attention. The soft power effect of modern popular art gradually appears in the consumer society and is valued by people. In the context of globalization, the modern Chinese popular art is playing an increasingly important soft power role.