从落差找概念在接手雪孩子珍珠品牌策划之前,我们对珠宝品牌的策划并不熟悉。但我们知道,一切品牌的策划本质是相通的,隔行只隔“纱”,等揭开了行业这层“纱”后,一切都是相同的。于是,我们马上开始“揭‘纱’行动”。通过大规模的市场调研,获取第一手资料后,我们立即深入分析? Find the concept from the gap Before taking over the snow child Pearl brand planning, we are not familiar with the jewelry brand planning. However, we all know that the essence of planning for all brands is the same. Interlacing is only separated by “yarns.” Once the “yarns” of the industry have been uncovered, everything is the same. As a result, we immediately began to expose the yarn action. After a large-scale market research, access to first-hand information, we immediately in-depth analysis?