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广告的投入产出比很难预测,企业希望按照广告的效果付费,传统的媒体经营模式显然无法满足企业的要求。按照广告带来的收益与媒体进行分账的新模式,使企业与媒体实现了二者的共生共赢。
The input-output ratio of advertising is hard to predict. Enterprises hope to pay according to the effect of advertising. The traditional mode of media business obviously can not meet the requirements of enterprises. In accordance with the ad and the media revenue to bring the new sub-led the business and media to achieve a symbiotic win-win between the two.