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在刚刚结束的第24届电视文艺“星光奖”评选结果中,山西卫视《歌从黄河来》获电视综艺节目大奖。开播于2012年的《歌从黄河来》,是山西卫视每周六晚黄金时段播出的一档民歌风情音乐节目,在如今电视节目急速更迭、竞争激烈的大环境下,这样一个以小众音乐为载体的周播综艺节目,如何能从强手如林的电视大军中脱颖而出?本文以传统文化、固有资源、自主创新三方面论述了节目受到观众欢迎的主要因素。
In the just-concluded 24th TV Arts “Starlight Award ” selection results, Shanxi TV “song from the Yellow River” won the TV variety show award. Opened in 2012, “The Song Comes from the Yellow River” is a folk song-style music program broadcast by Shanxi Satellite TV on prime-time six-Saturday nights a week. Under such a rapidly changing and highly competitive television program, Music as a carrier of the weekly broadcast variety show, how to stand out from the mighty army of television? This article discusses the main factors that the program is welcomed by the audience in terms of traditional culture, inherent resources, and independent innovation.