在实际的国内航空公司运营过程中,作为各航空公司的决策者、经营者或管理者,大都存在共同的问题,那就是,现在航空公司的经营太难了。首先,航空公司的安全压力巨大,“有了安全并不意味着有了一切,但没了安全肯定没有一切”。其次,航空公司的效益压力巨大,现在航空公司市场竞争几乎趋于白热化。各公司之间的机型、服务等差异并不是很大,为了在竞争中处于相对有利的地位,价格战几乎成了惟一的法宝,而价格战的最终结果又是可以预见的,那就是几乎没有赢家。那么,导致上述现象的根本原 In the actual operation of domestic airlines, the common problem that most decision-makers, managers or managers of all airlines have is that airlines are now operating too hard. First of all, there is a lot of pressure on the safety of airlines. “” Being safe does not mean having everything, but not surely not everything. " Second, there is enormous pressure on efficiency of airlines. Now the market competition in airlines is almost at an intense level. Differences between the types of companies, services, etc. is not great, in order to compete in a relatively favorable position, the price war has almost become the only magic weapon, and the final result of the price war is predictable, that is, almost No winner. Well, the root cause of the above phenomenon