展会是推广特许经营品牌、招募加盟商的重要途径。良好的参展策划与实施,将使企业获得更好的品牌推广和加盟招商的效果。那么应该怎样策划和组织好一个参展活动呢?笔者结合数年展会推广与招商的经验,为企业提供一些建议。展会的选择评估并不是所有的展会都适合特许经营企业参加,参加一个展览需要投入大量的人力和财力,一个错误的参展选择,对企业来说是一个巨 Exhibition is to promote franchising brand, an important way to recruit franchisees. Good planning and implementation of the exhibition, will enable enterprises to get better brand promotion and joining the investment effect. So how to plan and organize a good exhibitors? I combined years of exhibition promotion and investment experience, to provide some advice for the enterprise. Exhibition Selection Evaluation Not all exhibitions are suitable for franchise companies to participate in an exhibition need to invest a lot of manpower and financial resources, a wrong choice of exhibitors, the enterprise is a giant